Role: Digital Analyst 
Location: Nationwide
Contract Type: Permanent
Closing date: 2 weeks from live date

Are you a commercially minded digital analyst who wants your insights to drive real impact? At St John Ambulance, you’ll play a pivotal role in shaping the performance of our eCommerce platforms for Training and Supplies. Working with colleagues across eCommerce, CRM, SEO, Trade and Campaign Planning, you’ll turn complex data into clear, actionable insights that improve customer journeys, influence trading strategy and ultimately help fund our Charity's life-saving mission.

To apply for this role you must have Right to Work in the UK, please note St John Ambulance do NOT offer sponsorships.

You must be able to travel nationally more specifically London on a frequent basis. 

In the ‘What relevant experience do you have that will make you successful in this role’ section of the application form please explain your experience of benchmarking digital performance against online competitors. We’d like to hear about the tools you’ve used, the type of competitor insights you surfaced, and, most importantly, how you applied those insights to inform digital trading or strategy.

Our offer to you
We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. You will receive:

• Competitive salary and pension scheme
• 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
• Hybrid, Flexible working
• Cycle to work scheme Electric Vehicle Scheme
• Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
• Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping

About Us
This is a fantastic opportunity to join a team of over 1,416 employees and over 31,000 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning.  As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future. 

St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. Ambulance response & Nighttime Economy) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, NHS Cadets and Young Responders programmes). There is also a buoyant social enterprise network which delivers first aid training and supplies medical consumables to businesses and consumers.

Job Summary
The Digital Analyst will play a pivotal role in improving the performance of St John Ambulance’s digital channels across Training and Supplies. By analysing website behaviour, conversion performance, competitor activity and trading insights, the role will enable data-led decisions that enhance user experience and drive revenue. 

Working with eCommerce, CRM, Brand, Campaign Planning and our digital agency, the Digital Analyst will interpret data from GA4, Power BI, Shopify and other tools to produce actionable insights. This is a hands-on role for someone curious, commercially aware, and confident in turning complex data into clear, practical recommendations that shape digital strategy. 

About You
You will be educated to degree level or have equivalent experience in Data Analytics, Digital Marketing, Business, or related field and have experience with the following:

• proven experience in digital or web analytics using GA4 and Power BI
• experience analysing website user journeys, conversion funnels, and performance metrics.
• demonstrable experience providing insights for eCommerce performance or digital trading meetings
• experience working with cross-functional teams (e.g., CRM, marketing, eCommerce) and external digital agencies to deliver data-driven strategies
• exposure to tools like SEMrush, Hotjar, or similar
• experience contributing to CRO programmes through data-led insights and analysis
• experience working in a digital team or multi-channel marketing environment

You will need the following skills:

• strong analytical and problem-solving skills with a commercial mindset
• be confident in designing and maintaining dashboards (e.g. Power BI or Excel)
• understanding of digital trading KPIs and website performance metrics
• ability to translate complex data into clear, actionable insights for internal stakeholders
• have excellent communication and stakeholder management skills
• be able to work independently and effectively within cross-functional teams.

About the Role

• Website Performance & User Behaviour: Monitor and analyse website performance, identifying user behaviour patterns, journey friction points, and opportunities to improve site engagement and conversion across Training bookings and Supplies product sales.
• eCommerce & Trading Insights: Provide weekly and monthly digital insights for trading meetings, including analysis of product performance, traffic sources, user journeys, conversion metrics, and the performance and impact of promotional activity (discounts, offers, bundles) to support commercial decision-making.
• UX & Content Interaction Analysis: Use appropriate tools such as heatmaps and session recordings to understand how users engage with site content and structure, identifying areas to improve customer experience and reduce drop-off.
• Competitor Digital Benchmarking: Regularly track and benchmark St John’s digital performance against key competitors using appropriate tools, surfacing insights that inform strategic positioning, SEO, and campaign planning.
• CRO Insight Support: Collaborate with eCommerce Merchandisers to shape data-informed hypotheses for A/B or multivariate tests, and assist with interpreting post-test results to guide improvements.
• Digital Reporting & Dashboards: Develop, maintain and enhance user-friendly dashboards and recurring reports in Power BI, Data Studio or Excel to ensure timely, consistent visibility of key web and channel performance metrics.
• Paid Media Insight: Summarise and communicate key campaign performance insights from our digital agency reports to help internal teams understand effectiveness and inform future direction.
• Data Quality Support: Support the maintenance of reliable tracking across GA4, Shopify, and UTM parameters, working collaboratively across digital, data and technology teams to uphold data integrity.
• Cross-Team Collaboration: Work closely with internal teams and colleagues including eCommerce, website content, CRM, SEO, and Campaign & Trade Planning to ensure analysis is timely, relevant, and aligned with wider digital goals.
• Digital Best Practice Awareness: Stay informed about key developments in digital analytics tools and techniques, sharing relevant insights and opportunities with the wider team.
• Values: Champion and exemplify compassionate leadership and St John’s HEART values.
• Continuous Improvement: Engage, involve and empower St John People in problem-solving and improving the organisation.
• Inclusion, Diversity & Equality (IDE): Actively promote inclusion, diversity, equality and a variety of perspectives across the organisation.
• Flexibility: Perform any other duties commensurate with these responsibilities, the band of the post and skills and qualifications of the post-holder. 

Please see the job description for more detail (this can be viewed on our website or once you click apply)

Find out more about us, including our new Ask Me campaign, at www.sja.org.uk 

If you are a current St John Ambulance employee, please apply here: Click here

For all other candidates, or St John Ambulance volunteers wishing to apply: please apply below

We reserve the right to close this vacancy early if we receive high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.

St John Ambulance are committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve.   At St John, everyone is valued and supported to thrive, we have several networks including Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups.  We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equality, diversity and inclusion.   

'St John Ambulance is committed to safeguarding and we promote safe recruitment practice. Therefore, all successful applicants will undergo pre-employment checks, including DBS Clearance, as part of the onboarding process, if applicable to the nature of the role'.

Please note: St John does not accept speculative CVs and will only review CVs sent in application for an advertised vacancy.