Senior Social Media Officer (B2B)

Hybrid 

Full Time/Permanent

Closing Date: 11th January

In this role, you’ll own St John Ambulance’s B2B social media presence. You’ll test and implement innovative and creative tactics across paid, organic, and earned channels, primarily LinkedIn. It’s a truly meaningful role where you’ll promote training and supplies that can and do save lives. If you want to use your B2B marketing skills to make a difference in 2026, this could be the role for you.

Our offer to you 

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. You will receive: 

• Competitive salary and pension scheme
• 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
• Hybrid, Flexible working
• Cycle to work scheme Electric Vehicle Scheme
• Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
• Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping 

 
About Us 

This is a fantastic opportunity to join a team of over 1,400 employees and over 28,000 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning.  As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future.  

St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through our workplace training and supplies offer, developing and providing effective community response and outreach services (e.g. Ambulance response), and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, and Young Responders programmes). 

Job Summary 

The Senior Social Media Officer (B2B) leads the day-to-day delivery of our B2B social media activity. The role drives awareness, engagement and demand for St John Ambulance’s workplace training and first aid supplies through timely, relevant and impactful content across LinkedIn and other relevant social media channels.

Reporting to the Social Media & Digital Content Manager and embedded within the Enterprise Network, you’ll work closely with colleagues in Trade & Campaigns, CRM and eCommerce to deliver a daily calendar of content aligned with commercial goals. From writing compelling copy and briefing creative assets to analysing performance and refining activity, you’ll shape how we show up on social media, both organically and via paid ads, for our business audiences.

While focused on driving St John Ambulance’s commercial growth, the role also supports our wider charitable mission of putting the power of first aid in everyone’s hands.

About You 

You will be educated to GCSE level (Grade C / 4 or above) in English and Maths (or equivalent) and educated to A-level standard or equivalent professional experience. You will have experience in managing social media activity for a brand, organisation or agency and a demonstrable experience creating and publishing content on LinkedIn and other professional or B2B channels. Additionally, you will have a strong understanding of LinkedIn and other B2B marketing opportunities elsewhere on social media.

About the Role 

• Seeing the big picture: Support the Social Media and Digital Content Manager to refine an updated B2B Social Media Strategy for 2026-28 that captures paid, organic, and earned activity.
• Content Planning & Publishing: Plan, create and publish a consistent organic calendar of engaging B2B content across LinkedIn and other relevant channels, aligned with trade priorities, product launches and balanced with charitable messages. The ideal candidate should be up to date with how LinkedIn has evolved in recent years and bring creative and engaging ideas to the platform that increase reach and support overall business objectives.
• Reactive Content: Create and publish timely, on-brand content in response to organisational news, sector developments or social trends, ensuring a quick turnaround without compromising quality.
• Campaign Activation: Deliver paid and organic social media content that supports Enterprise marketing campaigns, driving awareness, engagement and lead generation for workplace training and supplies.
• Calendar Ownership: Manage and maintain the B2B social media calendar, ensuring activity aligns with commercial trade plans and key campaign moments.
• Cross-Team Collaboration: Work closely with colleagues in Enterprise and Brand & Communications to ensure social content complements corporate announcements, PR moments, and charity campaigns while driving commercial objectives.
• Lead Generation Collaboration: Partner with the CRM Acquisition Manager and New Business sales leads to plan and deliver social activity that drives qualified leads, supports pipeline growth and maximises ROI.
• Employee Generated Content (ECG): Work with colleagues from across the organisation and inspire them to use their LinkedIn profiles to support the organisation. Create educational tools, training, and resources to support colleagues.
• Community Management: Monitor comments and mentions, and engage directly with customers.

Please see the job description for more detail (this can be viewed on our website or once you click apply) 

If you are a current St John Ambulance employee, please apply here: Click here 

For all other candidates, or St John Ambulance volunteers wishing to apply: please apply below 

We reserve the right to close this vacancy early if we receive high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible. 

St John Ambulance are committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve.   At St John, everyone is valued and supported to thrive, we have several networks including Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups.  We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equality, diversity and inclusion.    

'St John Ambulance is committed to safeguarding and we promote safe recruitment practice. Therefore, all successful applicants will undergo pre-employment checks, including DBS Clearance, as part of the onboarding process, if applicable to the nature of the role'. 

Please note: St John does not accept speculative CVs and will only review CVs sent in application for an advertised vacancy.