St John Ambulance supports ITV Daybreak's volunteering campaign

Simon Cowell, Pixie Lott and Paul O’Grady are among the stars that have pledged their support to ITV1 Daybreak’s Donate a Day initiative launching on Monday 23 May 2011. St John Ambulance is one of the charities chosen for viewers to donate time to.

The fully interactive initiative will encourage viewers young and old to pledge their time to help a worthy cause or those in need – from doing a neighbour’s shopping, transforming a piece of waste ground, or signing up to be a St John Ambulance volunteer.  And - as part of the initiative viewers will see presenters Adrian Chiles, Christine Bleakley, and other members of the Daybreak team donate their time over the course of the week for various causes.

Christine Bleakley said: 'Time is precious and in today's busy world it’s easy to lose track of what's important around us. Family, friends, the local community and charitable causes could all benefit from a few hours of our time. Daybreak is launching Donate a Day to encourage you to give up a little bit of time to make a big difference.'

St John Ambulance hopes that by supporting the campaign, the show's viewers will be encouraged to learn more about how they can be the difference between a life lost and a life saved through volunteering with the charity.

Chris Reed, Head of Volunteering, St John Ambulance said: 'We're delighted that we're one of the charities chosen by Daybreak for this campaign. First aid is a vital life skill and with just a day's training you can be in the position to save a life.' 

Volunteering also helps you to feel part of your community and looks good on your CV.