Increasing access to first aid knowledge
You can never predict when you might be faced with a life or
death situation. But if it comes to it, we want to make sure you
have the skills and confidence to be the difference between a life
lost and a life saved.
We’re always campaigning to raise awareness of first aid and
developing new ways to provide people with basic knowledge –
because even the most simple skills can save a life.
Our recent TV advert,
The Chokeables, directly taught people how to save a baby from
choking – a campaign that has already saved dozens of young
We’re always working on more ways to spread our message to new
audiences. Our goal is to make sure that, wherever a first aid
emergency occurs, someone is on hand with the skills to help.
Our free first aid app puts life
saving knowledge at your fingertips. We’ve also produced free
pocket-sized first aid guides that have
provided hundreds of thousands of people with the knowledge they
need to help save lives.
Five ways to save a life
Test your first aid knowledge