Blood loss

Blood loss

'I walked through a glass door. I cut my leg open. But I didn’t panic. I just needed someone who’d learnt first aid. To put pressure on the wound. Raise my leg. Stem the bleeding. But there was no someone.'

Keiko is not a real person, but this represents the reality for the people who bleed to death every year – dying needlessly when basic first aid could have been the difference.

Saving a life could be as simple as putting pressure on a wound and raising it to stop the blood flow, yet nearly a third of people told St John Ambulance they would have no idea what to do if this happened to someone they knew.

And of those who felt confident, most would have done the wrong thing and used a tourniquet, which actually damages the tissue and can lead to complications.

Most people don’t know the simple, effective steps to take to stop someone bleeding to death. Put life saving information in your pocket with a free first aid guide.

Contact and copyright info