Happy birthday to a stronger, clearer St John Ambulance brand
Wednesday 2 April marks the end of the
first year of our programme to strengthen public understanding of
St John Ambulance.
Designed to create a fresh face for the organisation, since its
implementation 12 months ago the new corporate identity has
presented a more unified vision of what the charity represents and
what it does.
Over the past year a vast range of materials have been produced,
from publications and posters to vehicle livery, building signage,
insignia for uniforms and display stands for use at public
This more modern look has enabled the charity to convey its key
messages, both internally and externally, in a cleaner, clearer and
more coherent fashion that's friendlier and easier for everyone to
Reinvigorating the St John Ambulance brand, the new image is
another key step in improving perception of the organisation and,
ultimately, further enables the nation's leading first aid charity
to undertake its core mission of ensuring that first aid is
available to all those who need it.