St John launches Forget Me Knot week
St John Ambulance has joined Sir Alan
Sugar’s Apprentice sidekick, Margaret Mountford,
to launch Forget Me Knot week, a national awareness week to
highlight the importance of gifts left to charities in wills.
The campaign, led by charity consortium Remember a Charity,
runs from the 14 to the 20 September.
I used to think it was only celebrities or wealthy people who left money in their wills to worthy organisations. It’s great that we’re making everyone aware how they can do their bit to help charities like St John Ambulance continue doing their good work.
St John Ambulance volunteer
Charitable donations in wills are the
foundation of many of Britain’s charities, totalling £1.9
billion each year – the equivalent of over 23 Red Nose
Days. Without this income most charities’ services would suffer;
others would simply not exist.
Yet despite 74% of people regularly supporting
a charity in their lifetime, currently only 7% of people
who have written a will include a gift to charity.
New research released on Monday 14 September
from Remember A Charity, a consortium of over 140 charities
including St John Ambulance, suggests that an extra 6% of people
would consider leaving a gift to charity if the question was asked
by a solicitor or professional will writer while they were making
or updating their will. Although this number seems small it
could generate over £1.6 billion more for good causes every
Laura Denton, 31, from Chessington and a volunteer first aider
with St John Ambulance, was asked to take part in the campaign
after saving a footballer’s life at an
amateur football match. She joined other organisations along
with Margaret, who is a former lawyer and trustee of charity CORDA,
at the Lincolns Inn courts of law, to be photographed with a giant
knot. The forget me knot icon symbolises the act of remembering.
Members of the public are encouraged to tie their own
‘virtual’ knot and show support for their charity by
visiting the Remember
A Charity website.
Laura said: ‘I’m very glad to be part of the
campaign to encourage more people to leave legacies to charities. I
used to think it was only celebrities or wealthy people who left
money in their wills to worthy organisations. It’s great that we’re
making everyone aware how they can do their bit to help charities
like St John Ambulance continue doing their good work. It’s only
thanks to donations that people like me can carry on giving first
aid to those who need us.’
Scott Jacobson, Director of Marketing,
Communications and Fundraising at the charity, said: ‘Legacies play
a huge part St John's income and we hope the Forget Me
Knot campaign will encourage people to remember the life
saving work of St John Ambulance when they prepare