iPhone first aid app launches

Mouth to mouth

St John Ambulance has officially launched a first aid iPhone app that could be the difference between life and death. The app gives life saving advice that is easy to process at pace and under pressure.

A simple application with a clear, attractive and intuitive graphic interface, St John Ambulance’s first aid app covers key major and minor emergencies and contains additional guidance on treating infants. The app provides advice on emergency situations such as choking, severe bleeding and heart attacks. It’s also available for iPod Touch users.

Popular app

Introduced as a beta version in February, St John Ambulance’s app became the UK’s best selling medical app, with more than 2,200 downloads to date despite no marketing or promotion. It has been downloaded over 10,000 times across the globe.

Be the difference

While we would encourage people to take the responsibility to learn first aid themselves, our app makes our knowledge and experience in first aid easily accessible to iPhone users.

Sue Killen
CEO, St John Ambulance

The full launch of the app coincides with a hard-hitting ad campaign depicting five common situations* in which first aid could have been the difference between a life lost and a life saved. Research** highlights the lack of first aid knowledge among the British public: almost two-thirds of people (59%) don’t feel they could save a life in an emergency, while a quarter would stand by as someone dies.

Advice in your pocket

Sue Killen, CEO, St John Ambulance, said: ‘We believe that anyone who needs first aid should receive it. Our latest research shows that’s just not happening. While we would encourage people to take the responsibility to learn first aid themselves, our app makes our knowledge and experience in first aid easily accessible to iPhone users.’

St John Ambulance’s first aid app is available from the Apple App Store now for £2.39.Screen display on iphone

St John Ambulance is committed to ensuring everyone has the basic first aid knowledge that could save someone's life. As well as the iPhone app, customers can get a free pocket-sized guide by texting LIFE to 85010 or requesting a guide online.

*The five common scenarios tackled in the adverts and in the free first aid guide are: Choking, heart attack, severe bleeding, unconscious person who is breathing and one who is not breathing.

**Research conducted by ICM, February 2010, using a weighted sample of 2045 adults aged 18+. ICM is a member of the British Polling Council and abides by its rules. Further information at www.icmresearch.co.uk