News stories from September 2012

Helpless campaign generates overwhelming response
St John Ambulance's new campaign, Helpless, has made a strong impression on the public; gaining an overwhelming response for free first aid guides, alongside extensive media attention, in just over a week.
St John Ambulance provides support at Surrey coach crash
St John Ambulance was called in to action on Tuesday 11 September to provide assistance to South East Coast Ambulance Service (SECAMB) at a fatal coach crash in Surrey.
Hard-hitting new campaign highlights the importance of first aid
St John Ambulance has launched a new campaign, Helpless, including a new TV advert, which highlights that up to 140,000 people die each year in situations where first aid could have helped save their lives - as many as die from cancer.
St John Ambulance expands youth projects in hard-to-reach areas, thanks to funding
St John Ambulance has been able to expand its work with young people, particularly those in hard to reach groups, due to Department of Communities and Local Goverment (DCLG) funding.
Second year of Save a Life September as St John Ambulance launches first aid awareness month
It is St John Ambulance's second year of Save a Life September as part of a drive to raise awareness of the importance of first aid.
Boots Parenting Club video provides first aid advice
St John Ambulance has filmed a video providing valuable first aid advice for parents as part of its ongoing collaboration with Boots – the UK's leading pharmacy-led health and beauty retailer.
BBC award for St John Ambulance volunteer
Ashraf Uddin, a teacher and St John Ambulance volunteer who has dedicated his free time to teaching young people basic first aid has been recognised by the BBC for his work.


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