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Boots Parenting Club video provides first aid advice

 Baby resuscitation

St John Ambulance has filmed a video providing valuable first aid advice for parents as part of its ongoing collaboration with Boots – the UK's leading pharmacy-led health and beauty retailer.

First aid for families equips mums and dads with the knowledge and confidence to treat conditions from minor burns to choking.

Partnership raises first aid awareness

St John Ambulance recently joined forces with Boots to offer four new first aid kits and is now stepping up its support to Boots shoppers with the video. The film, by one of the charity’s first aid experts, provides clear steps to take when faced with scalds, stings, minor burns and cuts or a choking baby.  

Richard Evens, Commercial Training Director at St John Ambulance said: ‘The Boots Parenting Club video is a an excellent opportunity for us to continue to increase awareness of the importance of first aid and equip more people with the skills to care for their families and potentially save lives. The collaboration with Boots means you get the knowledge and experience you can trust from St John Ambulance, the nations leading first aid charity, and Boots the high street retailer.’