St John Ambulance launch new campaign film - Celebrate Like
Today, we launch our new
campaign film Celebrate Like a Hero, which calls
on football fans across the country to download our free
first aid app, so they can save lives too.
Watch Celebrate Like a
Be a hero – download our life saving app
In Celebrate Like a Hero, a life saver celebrates as
though he’s just scored the winner in a cup final. Meanwhile,
famous football commentator Martin Tyler comments
on the action.
If you’re not first aid trained you might think you can’t help,
but you can by using our app.
Fabrice Muamba supports our campaign
Retired Bolton Wanders footballer, Fabrice Muamba, is supporting
our campaign because first aid saved his life.
Fabrice went into cardiac arrest during a televised FA Cup match in
Fabrice said: ‘After my cardiac arrest, I received first aid for
over an hour. I was lucky to get quick attention from people who
knew the vital skills of CPR and how to use an AED, which gave
me a second chance. First aid is a skill anyone can
learn - I’m living proof that it can save lives.’
Spreading the message
We want to reach as many fans as possible with this vital
message. We’re working with the Premier League and
Football League so that our film will be shown on
the big screens at matches. Football clubs will
feature life saving advice in match day programmes
and encourage fans to post their best celebration selfie on
social media, using the hashtag
We need your help too. Once you’ve watched the film and
downloaded our app, share the campaign with your
friends - and help us build a nation of first aiders.