St John Ambulance launch new campaign film - Celebrate Like a Hero

 Download our free first aid app

Today, we launch our new campaign film Celebrate Like a Hero, which calls on football fans across the country to download our free first aid app, so they can save lives too.

Watch Celebrate Like a Hero.

Be a hero – download our life saving app

In Celebrate Like a Hero, a life saver celebrates as though he’s just scored the winner in a cup final. Meanwhile, famous football commentator Martin Tyler comments on the action.

If you’re not first aid trained you might think you can’t help, but you can by using our app.

Fabrice Muamba supports our campaign

Retired Bolton Wanders footballer, Fabrice Muamba, is supporting our campaign because first aid saved his life. Fabrice went into cardiac arrest during a televised FA Cup match in March 2012.

Fabrice said: ‘After my cardiac arrest, I received first aid for over an hour. I was lucky to get quick attention from people who knew the vital skills of CPR and how to use an AED, which gave me a second chance. First aid is a skill anyone can learn - I’m living proof that it can save lives.’

Spreading the message

We want to reach as many fans as possible with this vital message. We’re working with the Premier League and Football League so that our film will be shown on the big screens at matches. Football clubs will feature life saving advice in match day programmes and encourage fans to post their best celebration selfie on social media, using the hashtag #celebrationface.

We need your help too. Once you’ve watched the film and downloaded our app, share the campaign with your friends - and help us build a nation of first aiders.