Nursery Rhymes Inc. is Mumsnet’s guest campaign

Nursery Rhymes Inc. – our new ad that teaches baby CPR – is Mumsnet’s guest campaign today. The popular parenting website is supporting the campaign, helping us teach more and more mums and dads how to save their baby in an emergency.

We launched Nursery Rhymes Inc. last month to teach parents and the wider public how to help a baby who’s stopped breathing. New research* shows that this is the first aid emergency parents are most worried about, yet only one in four know how to help.

The campaign features everyone’s favourite nursery rhyme characters who’ve come together to create a memorable rhyme to explain the technique. Incy Wincy Spider, Humpty Dumpty, Jack & Jill, and the Cat & the Fiddle will be appearing in a TV ad struggling to write the rhyme – though they have more luck in the longer online version, which promises to make baby CPR truly unforgettable in just two minutes with a catchy song.

The stars of Nursery Rhymes Inc

Watch the video

*research conducted by OnePoll on behalf of St John Ambulance of 2000 parents with 0-16 years olds in the UK, December 2015