St John Ambulance launched a hard hitting campaign, stating that
first aid is the difference between life and death.
The campaign encouraged people to text for a free first
aid guide. Shortly after, the first St John
Ambulance mobile phone app was created to offer first aid
advice to all.
To date, there have been over 250,000 downloads of the
app with at least two lives being saved as a result of its
2011 saw the launch of the annual St John Ambulance
First Aid Awards, set up to raise awareness of the
importance of first aid.
The awards celebrate individuals and organisations, who
have been the difference between a life lost and a life
Save a Life September was also launched and saw
volunteers providing first aid demonstrations in