Our leadership team
David Springthorpe, Chief Executive
David took up the role of interim Chief Executive with effect 2
David has been a Trustee of St John Ambulance for two years, so
has taken on this appointment with an established awareness of our
complex organisation. He has stepped down from his Trustee
Qualified as a Chartered Accountant, David has held a number of
Senior Executive roles. From the fast- paced world of retail with
the rapidly expanding DIY group B&Q in the 1990s, David then
joined Virgin Atlantic as Finance Director. His immediate financial
challenge was two months into the role, dealing with the aftermath
of 9/11. Here David led a transformational change of the airline,
its finances and its operating model. In 2004 he joined Heathrow
Airport as Finance Director. Two years later he became Chief
Financial Officer of the Heathrow Division. He was involved with
the building of terminal Five and adapting to airport security
changes. In 2008 he was headhunted to become CFO of Anchor Trust,
Britain’s largest charitable provider of care and housing for older
people, with David leading on organisational improvement until his
departure in 2014. David joined the St John Ambulance Board as a
Trustee in September 2015 supporting businesses, using his
extensive commercial, financial and strategic experience.
Steve Conway, Director of Brand, Marketing,
Communications & Fundraising
Steve Conway joined St John Ambulance in November 2013 and is
Director of Brand, Marketing, Communications & Fundraising.
Teams in this directorate include PR, Public Affairs, Digital
Communications, national and regional Fundraising, Internal
Communications and Marketing.
Steve previously worked in senior marketing roles at Kraft
Foods, Danone and the BBC. Steve is credited with the award winning
Chokeables campaign which has helped save over 45 babies from
Mark Farmer, Director of First Aid
Mark Farmer took up the new post as Director of First Aid
Services in April 2016, having been Regional Director for the South
East region since joining St John Ambulance in March 2012. As
Director of First Aid Services, Mark has responsibility for St John
Ambulance's first aid delivery including event first aid,
community work and ambulance operations. Mark and his team also
provide leadership and support to St John Ambulance volunteers,
including our engagement with young people.
Prior to joining St John Ambulance, Mark held a number of senior
management posts in the hospitality and events industries,
including roles as Operations Director for Youth Hostels
Association and Chief Executive of the Lincolnshire Show and
Showground, and as Vice Chair of Visit Lincolnshire.
Steve Foster, Director of People &
Steve Foster is the Director of People & Organisation,
joining St John Ambulance in 2010. His directorate includes HR,
Volunteering, Safeguarding and Health & Safety.
Overall, he is responsible for making St John Ambulance a
more rewarding place to work and volunteer at, as well as ensuring
that we are legally compliant and safe.
Before St John Ambulance, Steve previously worked in the private
sector for various multinational companies in HR leadership
Mel Fox, Director of Training
Mel Fox is the Director of Training. He joined St John Ambulance
in July 2003 initially as the CEO for West Midlands Region prior to
becoming a Regional Director within the-then newly formed
Commercial Training Division, now known as Workplace Training.
Prior to joining St John Ambulance, Mel spent 20 years in retail
banking and 7 years in the private sector with equity funded
His directorate includes Workplace Training and the Central
Training team, Schools, Volunteer & Employee Training, National
Resourcing, Sales, Customer Services and Supplies.
Karl Heydenrych, Director of Information Systems &
As Director of Information Systems and Processes, Karl
Heydenrych is responsible for the business as usual delivery of IT
services. This includes infrastructure, development and support of
a user base of over 15,000 people across the organisation, as well
as project and programme management to deliver technology supported
Before joining St John Ambulance in 2005, Karl has worked in web
development agencies, corporate rebranding project management and
IT support services.
Gary Maydon, Director of Corporate Services &
Gary Maydon is Director of Corporate Services & Priory. He
provides legal and other advice across St John Ambulance and the
Priory, in particular to the Trustees and the Chief Executive. Gary
sees one of his most important roles as maintaining the ‘glue’
between the Priory and St John Ambulance.
Gary is a chartered secretary and qualified barrister and has
previously worked in the banking, utilities, insurance and legal
fields. His speciality is Charity Law and Governance.
James Radford, Head of Strategy & Performance
James Radford joined St John Ambulance in November 2016 after a
decade of working in the sport and leisure industries in a variety
of policy, insight and strategy roles. Most recently, he helped
write the government’s overall sport strategy and that of Sport
England, championing the role of insight in the process.
At St John Ambulance he is responsible for working
with the Board and the Senior Management Team to develop the
organisation’s strategy and monitor progress against the goals
within it, including through supporting annual business planning,
overall risk management and research into our impact.
Roxy Boyce, Director of Quality &
Roxy Boyce started her career as a nurse and health visitor
before moving into a variety of management roles in both acute and
community health services. Roxy has also held senior roles in the
Department of Health, Civil Service and Care Quality Commission
before joining St John Ambulance in late 2016.
Roxy’s expertise lies in corporate planning and governance, and
leading transformational change.
Jo Keaney, Director of Finance & Shared
Jo Keaney is the Director of Finance & Shared Services and
is responsible for Finance, Property and Facilities. Her team are
based at NHQ, Winchester, in the regions (including a National
Facilities team) and at the Shared Services Centre in
Jo’s previous role was Corporate Director of Finance at Victim
Support, and prior to that, she held several Finance Director roles
in the education sector and media. Jo is a Fellow of the Institute
of Chartered Accountants, a Member of the Institute of Taxation and
has an MA in Finance and Investment.