Our leadership team
Martin Houghton-Brown, Chief Executive
Martin joined St John Ambulance as chief executive in
January 2018. He has a strong track record in leading the
development of public service delivery and in policy change with a
focus on giving people – especially young people – the chance to
fulfil their potential through volunteering, education and
training. He comes to St John Ambulance from Depaul UK, where he
was chief executive for five years. While at the charity Missing
People, he successfully campaigned for a new missing persons law
and launched the new national telephone number for missing people.
He has also held roles at the Children’s Society and served as
Chair of the YMCA England & Wales board of trustees.
Mark Farmer, Director of First Aid
Mark Farmer took up the new post as Director of First Aid
Services in April 2016, having been Regional Director for the South
East region since joining St John Ambulance in March 2012. As
Director of First Aid Services, Mark has responsibility for St John
Ambulance's first aid delivery including event first aid,
community work and ambulance operations. Mark and his team also
provide leadership and support to St John Ambulance volunteers,
including our engagement with young people.
Prior to joining St John Ambulance, Mark held a number of senior
management posts in the hospitality and events industries,
including roles as Operations Director for Youth Hostels
Association and Chief Executive of the Lincolnshire Show and
Showground, and as Vice Chair of Visit Lincolnshire.
Steve Foster, Director of People &
Steve Foster is the Director of People & Organisation,
joining St John Ambulance in 2010. His directorate includes HR,
Volunteering, Safeguarding and Health & Safety.
Overall, he is responsible for making St John Ambulance a
more rewarding place to work and volunteer at, as well as ensuring
that we are legally compliant and safe.
Before St John Ambulance, Steve previously worked in the private
sector for various multinational companies in HR leadership
Mel Fox, Director of Training
Mel Fox is the Director of Training. He joined St John Ambulance
in July 2003 initially as the CEO for West Midlands Region prior to
becoming a Regional Director within the-then newly formed
Commercial Training Division, now known as Workplace Training.
Prior to joining St John Ambulance, Mel spent 20 years in retail
banking and 7 years in the private sector with equity funded
His directorate includes Workplace Training and the Central
Training team, Schools, Volunteer & Employee Training, National
Resourcing, Sales, Customer Services and Supplies.
Karl Heydenrych, Director of Information Systems &
As Director of Information Systems and Processes, Karl
Heydenrych is responsible for the business as usual delivery of IT
services. This includes infrastructure, development and support of
a user base of over 15,000 people across the organisation, as well
as project and programme management to deliver technology supported
Before joining St John Ambulance in 2005, Karl has worked in web
development agencies, corporate rebranding project management and
IT support services.
Gary Maydon, Director of Corporate Services &
Gary Maydon is Director of Corporate Services & Priory. He
provides legal and other advice across St John Ambulance and the
Priory, in particular to the Trustees and the Chief Executive. Gary
sees one of his most important roles as maintaining the ‘glue’
between the Priory and St John Ambulance.
Gary is a chartered secretary and qualified barrister and has
previously worked in the banking, utilities, insurance and legal
fields. His speciality is Charity Law and Governance.
James Radford, Head of Strategy & Performance
James Radford joined St John Ambulance in November 2016 after a
decade of working in the sport and leisure industries in a variety
of policy, insight and strategy roles. Most recently, he helped
write the government’s overall sport strategy and that of Sport
England, championing the role of insight in the process.
At St John Ambulance he is responsible for working
with the Board and the Senior Management Team to develop the
organisation’s strategy and monitor progress against the goals
within it, including through supporting annual business planning,
overall risk management and research into our impact.
Roxy Boyce, Director of Quality &
Roxy Boyce started her career as a nurse and health visitor
before moving into a variety of management roles in both acute and
community health services. Roxy has also held senior roles in the
Department of Health, Civil Service and Care Quality Commission
before joining St John Ambulance in late 2016.
Roxy’s expertise lies in corporate planning and governance, and
leading transformational change.
Jo Keaney, Director of Finance & Shared
Jo Keaney is the Director of Finance & Shared Services and
is responsible for Finance, Property and Facilities. Her team are
based at NHQ, Winchester, in the regions (including a National
Facilities team) and at the Shared Services Centre in
Jo’s previous role was Corporate Director of Finance at Victim
Support, and prior to that, she held several Finance Director roles
in the education sector and media. Jo is a Fellow of the Institute
of Chartered Accountants, a Member of the Institute of Taxation and
has an MA in Finance and Investment.