Ways to support our work
As one of St John Ambulance’s corporate partners, your company
can help us be the difference between a life lost and a life saved.
A corporate partnership with us is mutually beneficial: You help us
give more people the chance to learn how to save a life, while your
company benefits from association with the nation’s leading first
There are lots of ways to get involved. Take a look at the list
below and if you’d like to partner with us or find out more, please
contact our partnerships team on 020 7324 4157 or drop us an
Contact our corporate
Ways to get involved
- • Employee fundraising
- • Charity of the Year
- • Event or project sponsorship
- • Cause-related marketing
- • Support in kind
- • Shop to Support
- • First aid training and supplies.
Fundraising for St John Ambulance is a fun way for your company
to build strong teams, engage with local communities, and raise
vital funds for us.
In return, we’ll provide:
- • Plenty of fundraising ideas
- • Materials to plan your fundraising
- • Support nationally and regionally through our network of
staff and supporters
- • Exclusive places in major events like the London
- • A dedicated account manager
Charity of the year
Choose us as your charity of the year and you’ll raise funds to
help us teach first aid and save lives – and inspire your staff.
We’ll provide all you need to make your fundraising and promotional
activities a success, including:
- • an experienced and enthusiastic Partnerships team
- • access to our award-winning in-house PR team
- • fundraising programmes with our counterparts in Wales,
Scotland and potentially internationally
- • messages that fit your brand and corporate social
- • a regionalised focus
- • tailored programme for your business.
Event or project sponsorship
Sponsor one of our events or projects and we’ll help you raise
the profile of your business and give back to the communities where
you operate. We offer plenty of choice, from events like our
National Schools Competition and annual Everyday Heroes award
ceremony, to project work in schools and with our volunteers. We’ll
tailor your event sponsorship to include promotional and corporate
hospitality elements that will excite your staff, customers and
In a Business in the Community Brand Benefits Survey, 77% said
they would switch brand to buy a product that supports a charitable
cause. And as a charity with a wide appeal and a compelling
mission, we’re just what increasingly ethically minded consumers
are looking for. With our cause-related marketing you’ll be linking
your company to our trusted charity brand and helping differentiate
your product from your competitors. We’re confident we can increase
your sales and expand your customer base.
Support in kind
Donations are not just about cash. We appreciate it when a
business supports St John Ambulance by donating its own time and
expertise. The beauty of support in kind is that, by saving on
costs it allows us to concentrate our funding on our charitable
initiatives – teaching and delivering first aid in communities
across the country.
Support in kind gifts we’ve received include:
- • meeting and venue space
- • office supplies and equipment
- • travel and hotel accommodation
- • prizes for raffles and competitions
- • services, such as legal and accounting advice.
If you have other ideas we’d love to hear them.
Shop to Support
Each year our staff, volunteers and supporters help us to save
lives. Would you like to encourage their continued support by
promoting your product or service, perhaps with a discount or
corporate donation? With approximately 2,300 staff, 30,000
volunteers and thousands of supporters, we have a large audience
you can potentially promote your product or service to.
First aid training and supplies
By choosing St John Ambulance for your first aid and health and
safety training and supplies, you will meet more than just your
statutory first aid requirements. By keeping your employees safe
when they’re at work, you could be the difference between a life
lost and a life saved. What’s more, any surplus profit goes towards
our charitable work, helping us reach even more people.
What does brand licensing mean?
The St John Ambulance brand license programme has been
established to generate income to support the charity deliver it’s
vital work. Partnering with reputable corporates will help us
increase our resources. It will also give us a new channel to raise
the profile of our charity and our mission of ensuring that no one
suffers from the lack of trained first aiders.
Contact our corporate