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Ways to support our work

As one of St John Ambulance’s corporate partners, your company can help us be the difference between a life lost and a life saved. A corporate partnership with us is mutually beneficial: You help us give more people the chance to learn how to save a life, while your company benefits from association with the nation’s leading first aid charity.

There are lots of ways to get involved. Take a look at the list below and if you’d like to partner with us or find out more, please contact our partnerships team on 020 7324 4157 or drop us an email.


Ways to support

Ways to get involved

  • • Employee fundraising
  • • Charity of the Year
  • • Event or project sponsorship
  • • Cause-related marketing
  • • Support in kind
  • • Shop to Support
  • • First aid training and supplies.

Employee fundraising

Fundraising for St John Ambulance is a fun way for your company to build strong teams, engage with local communities, and raise vital funds for us.

In return, we’ll provide:

  • • Plenty of fundraising ideas
  • • Materials to plan your fundraising
  • • Support nationally and regionally through our network of staff and supporters
  • • Exclusive places in major events like the London Marathon
  • • A dedicated account manager

Charity of the year

Choose us as your charity of the year and you’ll raise funds to help us teach first aid and save lives – and inspire your staff. We’ll provide all you need to make your fundraising and promotional activities a success, including:

  • • an experienced and enthusiastic Partnerships team
  • • access to our award-winning in-house PR team
  • • fundraising programmes with our counterparts in Wales, Scotland and potentially internationally
  • • messages that fit your brand and corporate social responsibility objectives
  • • a regionalised focus
  • • tailored programme for your business.

Event or project sponsorship

Sponsor one of our events or projects and we’ll help you raise the profile of your business and give back to the communities where you operate. We offer plenty of choice, from events like our National Schools Competition and annual Everyday Heroes award ceremony, to project work in schools and with our volunteers. We’ll tailor your event sponsorship to include promotional and corporate hospitality elements that will excite your staff, customers and suppliers.

Cause-related marketing

In a Business in the Community Brand Benefits Survey, 77% said they would switch brand to buy a product that supports a charitable cause. And as a charity with a wide appeal and a compelling mission, we’re just what increasingly ethically minded consumers are looking for. With our cause-related marketing you’ll be linking your company to our trusted charity brand and helping differentiate your product from your competitors. We’re confident we can increase your sales and expand your customer base.

Support in kind

Donations are not just about cash. We appreciate it when a business supports St John Ambulance by donating its own time and expertise. The beauty of support in kind is that, by saving on costs it allows us to concentrate our funding on our charitable initiatives – teaching and delivering first aid in communities across the country.

Support in kind gifts we’ve received include:

  • • meeting and venue space
  • • office supplies and equipment
  • • travel and hotel accommodation
  • • prizes for raffles and competitions
  • • services, such as legal and accounting advice.

If you have other ideas we’d love to hear them.

Shop to Support

Each year our staff, volunteers and supporters help us to save lives. Would you like to encourage their continued support by promoting your product or service, perhaps with a discount or corporate donation? With approximately 2,300 staff, 30,000 volunteers and thousands of supporters, we have a large audience you can potentially promote your product or service to.

First aid training and supplies

By choosing St John Ambulance for your first aid and health and safety training and supplies, you will meet more than just your statutory first aid requirements. By keeping your employees safe when they’re at work, you could be the difference between a life lost and a life saved. What’s more, any surplus profit goes towards our charitable work, helping us reach even more people.

Brand licensing

What does brand licensing mean?

The St John Ambulance brand license programme has been established to generate income to support the charity deliver it’s vital work. Partnering with reputable corporates will help us increase our resources. It will also give us a new channel to raise the profile of our charity and our mission of ensuring that no one suffers from the lack of trained first aiders.