We use a professional fundraising agency, like many other
charities, to help us raise the most funds we can. For over 20
years, we have been fundraising door-to-door with Wesser Ltd, a
well-established family run business that has raised over £62
million from our loyal door-to-door supporters across the country.
Wesser Ltd are subject to regular audits to ensure the highest
level of service is provided.
All door-to-door fundraisers wear a St John Ambulance branded
t-shirt, body warmer, or coat, and carry a professional ID badge
with all legally-required details. They go from door-to-door,
talking to people about our work and asking them to consider
supporting us by giving a regular donation by direct debit.
Wesser Ltd have recruited over 350,000 supporters for St John
Ambulance through speaking to our door-to-door fundraisers. We
continue to increase awareness of first aid and support for our
work through our door-to-door activity, which in turn means we can
save more lives across the UK.
What if I’ve changed my mind or my bank details change?
If you registered to give through a door-to-door fundraiser,
please contact firstname.lastname@example.org or
call 0800 500 3093. Please provide us with your name, address, and
reference number, if available.
If I want to make a complaint what do I do?
If you’re unhappy about something, please call our team on 0800
500 3093 or email email@example.com. Please
provide as much information as you can so we can investigate all
complaints thoroughly and as quickly as possible. A location and
description of a fundraiser could be essential to any
Why do you pay a company to conduct your door-to-door
Many charities use a professional fundraising agency to do
door-to-door fundraising for them to raise the most funds they can.
We use Wesser Ltd who employ fully-trained fundraising
professionals who comply with industry regulations.
All fundraisers are required to read a solicitation statement to
all new supporters on the door explaining the arrangement that we
have with Wesser Ltd. Supporters are also given a document entitled
‘Your Direct Debit’, which gives more information as to how
donating helps us over the long term.
How much of my donation goes to Wesser Ltd and to St John
Over the next 5 years, St John Ambulance aim to raise over
£4,588,500 from supporters that Wesser Ltd recruit in 2018. Over
this period, St John Ambulance will pay Wesser Ltd in the region of
£907,200 based on an agreed fundraising fee for each donation. St
John Ambulance seeks long-term supporters through door-to-door
fundraising. This ensures it is effective in supporting us to
continue our life saving work.
Most types of fundraising require investment from the charity
upfront. However, St John Ambulance does not pay Wesser Ltd any
fees before supporters are recruited, or are recruited and then
immediately cancel their donation. Wesser Ltd is only paid when
they successfully recruit supporters, so there is no financial risk
for us. This means we don’t have to divert much needed funds from
our charitable services.
Do your fundraisers get commission?
Our fundraisers are paid an hourly rate for their work in line
with the national minimum wage. They also receive a small
commission-based income which is defined by the quality of their
What to expect if you meet a St John Ambulance fundraiser
What approach do your fundraisers use?
Our fundraisers encourage people to donate because they want to
save lives and help us build a nation of life savers. We want
people to be left with a positive image and a desire to support our
work over a long period of time. We do not condone high-pressure
Wesser Ltd staff are trained in the values and ethics of St John
Ambulance and they are expected to live up to those while
fundraising. They are also are provided with a
Fundraising Code of Conduct, which clearly states that they
should not present to anyone who is vulnerable. We act in
accordance with the Institute of Fundraising’s Code of Fundraising
After attending Wesser Ltd training, a representative from the
Institute of Fundraising said:
“Vulnerability was covered very thoroughly. I thought this was a
great strength of the training, and probably the best example I’ve
seen. Obviously, a lot of time and thought has been devoted to this
Why don’t your volunteers do door-to-door fundraising?
Our volunteers focus on providing first aid. They make an
incredible impact caring for people in need at public events and
out in their community. Door-to-door fundraising is actually a very
difficult skill and requires lots of training and support. We can
raise more money and focus on our life saving work by paying Wesser
Ltd to employ professionals to fundraise for us.
However, if you would like to volunteer as a fundraiser for us,
please visit sja.org.uk/volunteer as we
are always looking for help!
What will the fundraisers ask for?
Our fundraisers go door-to-door, asking members of the
public to pledge regular donations to St John Ambulance by Direct
Debit. Our fundraisers will ask for non-sensitive details such as a
sort code and account number. They will input any details into a
small tablet, which ensures your details are kept safe and
encrypted from the moment you sign up.
A small, regular gift given in this way is very beneficial to St
John Ambulance, as Direct Debits are cost effective to administer
and the regularity of the gift helps us plan effectively. They’ll
never ask for cash or cheques at the door.
If you would prefer to make a one-off donation, you can request
a freepost envelope from the fundraiser to send in a cheque/postal
order. We advise that cash is not sent through the post.
Alternatively, you can donate via our website.
On occasion the use of paper mandates may be needed. In this
circumstance, all mandates are securely stored under lock and key
in accordance with rules and regulations.
Will the local authority know that St John Ambulance is
fundraising in the area?
Yes, we attempt to contact the police and licensing department
of the local council before the fundraisers start working in any
area. We also make every effort to contact local Neighbourhood
Do your fundraisers visit houses in No Cold Calling areas?
We do not enter any No Cold Calling Zones that are legally set
up in collaboration with the Trading Standards Board, as outlined
in the Fundraising Regulator Code of Fundraising Practice. We also
will not call on houses with any visible 'no cold calling' or 'no
charity callers' sign.
How do I know that the person calling at the door is
All our fundraisers carry a letter of authority from our Company
Secretary. The letter states that they are collecting under our
Exemption Order as outlined by Home Office regulations.
If you would like to check a fundraiser’s details, please call
the Supporter Hotline on 0800 500 3093. Details can be found on
official identification cards, which are required by law and worn
by all our fundraisers.
How secure is my donation and my personal details?
We treat security as a priority as every day we handle the
details of hundreds of people. We will only use the information you
give us on secure tablet devices to collect the contribution you’ve
agreed to from your account. We won’t use it for anything else, as
outlined under the Data Protection Act 2018.
Will you pass my details on?
No, don’t worry. We comply with the Data Protection Act and
won’t share your details with any other external party unless
required to do so by law.