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Private site lottery fundraising

Gemini Fundraising logoGemini Fundraising are our private site lottery fundraising agency. You might meet a Gemini Fundraiser working on our behalf at a private site. This could be a shopping centre, supermarket, shop foyer or occasionally directly outside of permitted shops. Gemini request permission directly from the building/land owners to fundraise for St John Ambulance.

Gemini Fundraisers will ask you if you’d like to support St John Ambulance by signing up to our lottery by Direct Debit.

Frequently asked questions

I’ve signed up – but what if I’ve changed my mind or my bank details change?

If you signed up at a local shopping centre at an event, over the phone, online or by post please email or call us on 0114 238 7425. Please provide us with your name, address, and reference number if available.

How do I make a complaint?

If you’re unhappy about something, please call our team 0207 324 4156 (local rate) or email We investigate all complaints thoroughly and as quickly as possible.

Why do you pay a company to do your private site fundraising?

We aren’t unusual. Many charities use a professional fundraising agency to do private site fundraising to help raise the most funds they can. Ours is called Gemini Fundraising. They do an amazing job raising funds so we can continue to deliver our services, making a huge difference to many lives in England.

How much of the money raised goes to St John Ambulance?

Gemini Fundraising is working on behalf of St John Ambulance. The Gemini Fundraising lottery fee is determined by how many donors we’d like Gemini Fundraising to recruit for us, and then how many of those donors are retained as ongoing supporters. St John Ambulance expects this campaign to raise approximately £195,000 over a five-year period. Gemini Fundraising expects to receive approximately £45,000 for carrying out these conversations with supporters across England.

What approach do your fundraisers use?

Our fundraisers encourage people to sign up to our lottery because they want to save lives and help us build a nation of life savers. We want people to be left with a positive image of us and a desire to support our work over a long period of time. We don’t condone high-pressure sales tactics.

We train Gemini Fundraising staff in the values and ethics of St John Ambulance and they are expected to live up to them when fundraising for us. Gemini Fundraising staff are provided with a Fundraising Code of Conduct and work meeting all the standards of gambling regulation.

The Institute Of Fundraising and fundraising regulator clearly states that they should not pitch to anyone who is vulnerable. We act in accordance with the Institute of Fundraising’s Code of Fundraising Practice and always follow all the latest legislations in the industry.

What will the fundraisers ask for?

Gemini Fundraising’s private site fundraisers ask members of the public sign up to our lottery via Direct Debit.

They will ask you to sign up on a small tablet, which ensures your details are kept safe and encrypted from the moment you sign up. Signing up to our lottery via Direct Debit is a very valuable stream of income for St John Ambulance, as Direct Debits are cost effective to administer and their regularity helps us plan effectively. Gemini Fundraisers will never ask for cash or cheques.

If you would prefer to make a one-off donation, you can request a freepost envelope from the fundraiser to send in a cheque/postal order. We advise that cash is not sent through the post. Alternatively, you can donate via our website.

Will the local authority know that St John Ambulance is fundraising in the area?

Yes, all the local authorities are made aware of our practice.

How do I know that the fundraiser is legitimate?

All our fundraisers wear jackets, sweatshirts and T-shirts branded with the St John Ambulance logo so that they are easy to recognise. They all work with full St John Ambulance branding, including banners and stands and they will provide you with a donor receipt once signed. They also carry official identification cards, which are required by law.

If you would like to check a fundraiser’s details, please call the Supporter Hotline on 0207 324 4156 (local rate).

How secure is my donation and my personal details?

Every day we handle the details of hundreds of people and treat security as a top priority. Our fundraisers are not allowed to collect cash, to protect both you and St John Ambulance. We will only use your financial information that you have given us on the Direct Debit mandate forms to collect the contribution you’ve agreed to from your account. We won’t use it for anything else, as outlined under the Data Protection Act 1998.

Will you pass my details on?

No, don’t worry. We comply with the Data Protection Act 1998 and won’t pass your details on to any third party.