About the Role
As Marketing Coordinator – Major Accounts at St John Ambulance, you will work closely with, and support the Marketing Manager in the development of creative B2B campaigns using a multichannel approach. Your focus will be the acquisition of new major account customers and the development and retention of existing client businesses. You’ll work with the account management and sales teams to develop an engaging account-based marketing programme to nurture prospects and deepen relationships.
You will be responsible for campaigns from proposal to delivery ensuring they are in line with our annual marketing strategy to deliver against targets while ensuring all printed and digital content is on brand and effectively promotes St John Ambulance's charitable goals, products and services to drive demand from prospective and current customers.
You will support the implementation and execution of the St John Ambulance marketing strategy, executing campaigns developed with the Marketing Manager, including post-campaign reporting and analytics. You will also work closely with customer-facing channels to ensure optimum sales conversion and customer experience.
As this is an important role in ensuring ROI and help us achieve our charitable goals, you will be results driven, a great communicator who is passionate about building great campaigns and will show a keen eye for detail.
You will have experience in building multi-channel campaigns and ideally, will have used email marketing tools previously, you must also be able to use Microsoft Office/365 to an intermediate level. An understanding of B2B Account Based Marketing and experience of delivering programmes will be an advantage.
St John Ambulance is the nation’s leading first aid charity.
Every year, 400,000 people learn how to save a life through our training programmes, including hundreds of thousands of young people.
We provide first aid in the community, keep people safe at events, and work alongside the NHS in response to 999 calls.
We are a constantly evolving team of over 2000 employees and 18,000 volunteers, together we’re united by our goal of saving lives through essential first aid services, first aid training and campaigning, to ensure that no one suffers from the lack of first aiders.
We believe that every team member is key to our success whether they work in Ambulance Operations, Marketing, Training or HR and our values of Humanity, Excellence, Accountability, Responsiveness and Teamwork are embedded in everything we do.
Your wellbeing is very important to us, we, therefore, provide a variety of confidential services to help manage your money, health and mental wellbeing which you can start using from the moment you join.
You will receive; Competitive salary, fantastic pension scheme, cycle to work scheme, health and wellbeing portal, access to discounts portal including gym discounts, high street stores and restaurants, access to confidential assistance programme.
Closing Date: 08/10/2018
Interview Date: 17/10/2018
If you are a current St John Ambulance employee, please apply here: Click here
For all other candidates, or SJA volunteers wishing to apply, please click here