First aid campaign launches with BBC
St John Ambulance has joined forces with
BBC One’s Helicopter Heroes and local radio stations to encourage
more people to learn first aid throughout October.
The TV series looks at the life saving work of the Yorkshire air
ambulance and, off the back of the series, members of the public
are being asked ‘Could you save a life?’
People are being encouraged to listen to their BBC local radio
station to hear interviews with people whose lives have been saved
thanks to first aid, as well as listening to demonstrations from
first aid trainers in vital life saving
techniques. Some stations are also interviewing Rav
Wilding, who presents the series.
Clive James, Training Development Manager at St John Ambulance,
says: ‘We’re delighted to be working on this campaign with the BBC
around the country. Immediate first aid can make a real
difference. An ambulance takes on average eight
minutes to arrive but you can die from a blocked airway
within four minutes. Isn’t it time we all
Ian Cundall, Helicopter Heroes editor, says: ‘The Yorkshire Air
Ambulance crews are amazing but they often need other people to
care for the injured until they get there. We’ve filmed many
patients who would not have survived without the help of
ordinary members of the public who have a bit of first aid
The nation’s leading first aid charity is offering a limited
number of free first aid courses via BBC stations.
Listen to your local BBC radio station for more information.