Local newspaper helps more people learn first aid
A newspaper in the East Midlands has joined forces with St John
Ambulance to teach more people life saving first aid skills.
The Leicester Mercury is supporting St John Ambulance's
(SJA) Save a Life campaign in the East Midlands,
which offers readers the chance to learn essential skills that can
be the difference between a life lost and a life saved.
The campaign is the second local paper to
take up the successful Save a Life campaign. The Derby
Telegraph coverage has led to more than 450 people attending
an SJA first aid course since its launch, meaning that hundreds
more people are now equipped to save a life.
The Leicester Mercury campaign aims to raise
awareness of the importance of first aid skills and the
role of St John Ambulance by running a series of life
Readers are then offered a voucher to obtain discounted
places on SJA Essential first aid courses
- Essential first aid – a two-hour
course that includes hands-on demonstrations of how to deal with a
range of emergency situations, such as choking, severe bleeding and
chest pains, along with step by step instructions on resuscitating
someone who has stopped breathing
- Essential first aid (all ages) – a
three-hour course that focuses on a range of emergency situations
involving infants and children, as well as those involving
Inspirational life savers
Stories so far have included:
- 18-year-old SJA volunteer
Hayden Beszant, who rushed to help when he came across a
collision between a car and a motorcycle earlier this year
- and security guard
Lorraine Brown from Beaumont Leys Shopping Centre, who
administered cardiopulmonary resuscitation (CPR) to save the life
of 66-year-old Barry Sutton.
Making it easy to learn first aid
St John Ambulance is hosting courses to give as many people as
possible the opportunity to learn life saving first aid
skills. By using the vouchers in the Leicester
Mercury prices have been discounted to:
- £10 for a two-hour Essential first
- and £15 for a three-hour Essential first
aid (all ages) course.
(prices normally start from £25 plus VAT).
So far more than 200 people have signed up
for SJA Essential first aid courses as a result of the
Leicester Mercury campaign.
Chris Thornton, Regional Director for St John Ambulance in the
East Midlands, said: ‘We are delighted so many people have taken
this opportunity to equip themselves with the skills to save a
life. First aid can often be the difference between a life lost and
a life saved, so by taking part in this course members of the
public are helping to make Leicestershire a safer place.’
Recent research by St John Ambulance shows that up to 140,000
people die each year in situations where first aid could have
helped save their lives. The study showed that less than
one in five people know even basic first aid
skills. St John Ambulance hopes other local papers will soon follow
suit giving more people the skills to be the difference between a
life lost and a life saved.