Safety Suit film launch pokes fun at cotton wool
Children across the country will be
jumping for joy today as the vast majority of schools shut their
gates for the summer holidays.
But with new research revealing that
nearly half of mums (43%) would be
unlikely to let their children go on a
cycle ride with friends, this excitement may be
Urging parents to act
To help change this, today we are launching our spoof film
‘Safety Suit’ to urge millions of
parents across the country not to wrap their children in cotton
wool this summer, but to learn first aid
According to our research, most parents (98%) think learning
first aid is important but only 51% have actually done anything
about learning it.
We want to make it as simple and easy
as possible for every parent to learn first aid so they
have the skills and the confidence to act if their children’s
adventurous activities end up in tears.
Simple steps to learn first aid
Our CEO, Sue Killen, said: ‘Safety Suit is a funny film with a
serious message: you don’t need to wrap your children in cotton
wool to protect them.
‘Parents who learn first aid gain the peace of
mind to let their children enjoy everything childhood has
to offer, as well as the knowledge to look after them, whatever
‘Young people should be able to enjoy an exciting, carefree
summer – just taking a few minutes to learn some skills on our
website will help make that a reality.’
To quickly learn the basic skills to keep your children safe
this summer, visit our Safety Suit
resource page, where you will find first aid advice videos,
downloadable tips, and of course, our Safety Suit video.