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Our film The Chokeables has won Charity Film of the Year

We’re excited to announce that St John Ambulance has won Charity Film of the Year award for The Chokeables!The Chokeables

To this day, we know that The Chokeables has saved 54 babies, whose parents have said that they wouldn’t be alive today if it wasn’t for our film. Before filming, we carried out research that revealed parents worry most about their baby choking. This 40-second animation teaches lifesaving CPR and we pulled in the big guns with David Walliams and Johnny Vegas voicing the characters.

Over 375 charities entered the awards and over 43,000 members of the public voted in the first round and we were shortlisted along with the RSPC, RNLI, Alzheimer’s Society, Barnardo’s and Great Ormond Street Hospital.

To win the overall award for film of the year for The Chokeables is just incredible. We’d put everything into this and hoped it would make an impact, but the success has knocked us sideways. We have taught millions of people how to help a choking baby.

The video continues to receive millions of views whenever it’s re-posted on social media. I love these stats but nothing beats getting a message from a mum who has saved their baby thanks to our video. There’s no greater reward than knowing we’ve reassured parents and helped all those babies.

Emma Sheppard, Head of Communications, St John Ambulance