Sharing first aid skills througout society

Sharing first aid skills throughout society

Campaigns that advocate and celebrate first aid and share first aid skills widely.

The ChokeablesWe launched The Chokeables

  • • The campaign was based on research that told us over 40% of parents had seen their baby choke, and that almost four out of five parents wouldn’t know what to do in this situation.
  • • Since the launch, we’ve been contacted by 46 parents who saved their baby from choking as a direct result of our campaign, and by the end of the year, there had been 10.7 million online views of the video. 

Save a Life September

  • • We held demonstrations in over 300 locations, including shopping centres, schools, markets and other community spaces.
  • • We also produced a short film to support the week’s activities featuring comedian Rufus Hound as a hapless teacher in desperate need of first aid training.
  • • Throughout the course of the week, we taught easy-to-follow first aid techniques for choking, severe bleeding, recovery position, heart attack and CPR, giving people up and down the country the skills to be the difference between a life lost and a life saved.

Beyond our campaigns

  • • We reached more than 31,000 adults through community first aid courses.
  • • Secured 3,370 pieces of press coverage (online, regional, national and consumer) that directly educated or signposted to first aid advice and we had over 3.4 million visits to our website.
  • • There were 130,000 downloads of our free first aid apps, which provide people with first aid advice at their fingertips.
  • • We distributed in excess of 670,000 free first aid guides.
  • • In an effort to make our first aid advice videos more engaging and accessible to the general public we refreshed their content and visual style and subsequently over one million people have now viewed our first aid advice videos.

First aid training for carers

  • • We trained over 200 unpaid carers and thanks to research carried out with young carers over the year, we will now be able to develop a young carers package in 2016.
  • • We launched our fundraising appeal, Donate for Defibs, asking people to help raise money for lifesaving Automated External Defibrillators (AEDs).

Annual reports and reviews

Take a look at what we've achieved

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