Campaigns

We’re always campaigning to raise awareness of first aid and developing new ways to provide people with basic knowledge. Even simple skills can save a life.

Our recent campaigns

Take a look at our most recent and current campaigns and learn more about how you can get involved.

Myleene Klass wearing a First Aider uniform and sat at a piano, smiling. Behind her are five St John Ambulance First Aiders doing chest compressions on CPR mannequins. They are inside St Pancras train station.

Save a Life September

Our annual Save a Life September campaign teaches thousands of people life-saving skills. With the support of our volunteers, we run free first aid demonstrations all over the country.

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Save a Life September

Our annual Save a Life September campaign teaches thousands of people life-saving skills. With the support of our volunteers, we run free first aid demonstrations all over the country.

Learn more

Hi Vis Stress Vest

Our Hi Vis Stress Vest campaign focused on the construction industry and the mental health challenges the sector faces - but doesn't talk about.

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CPR Bra

Our award-winning CPR Bra campaign tackled gender disparity in CPR with the support of celebrities and influencers including Ashley James, Lucy Edwards, Millie Bright, and Sharon Gaffka.

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A Cadet First Aider and child kneeling on the floor at a busy outdoor event. The child is doing a chest compression on a CPR mannequin.

Restart a Heart Day

Led by Resuscitation Council UK, we teamed up with other organisations to support Restart a Heart day. The annual campaign aims to increase the number of people surviving out-of-hospital cardiac arrests by helping more people learn CPR.

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