Website Content Manager 

Full Time – Permanent – (Hybrid) 

Closing Date: 20/05/2024

Our offer to you 

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. You will receive: 

• Competitive salary and pension scheme 
• 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years 
• Hybrid, Flexible working 
• Cycle to work scheme  
• Electric Vehicle Scheme 
• Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme 
• Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping 

About Us 

This is a fantastic opportunity to join a team of over 1,700 employees and over 29500 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning.  As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future.  

St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. Ambulance response, Falls response, Night Time Economy and Homelessness outreach) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, NHS Cadets and Young Responders programmes). There is also a buoyant social enterprise network which delivers first aid training and supplies medical consumables to businesses and consumers. 

Job Summary 

As England’s First Aid charity our website is the first point of call for diverse audiences who want to know more about St John Ambulance and how they can get involved and take action, such as support the charity by donating and fundraising, sign up as a volunteer, join our youth movement and learn how to do first aid. 

As our Website Content Manager, you will play a pivotal role in ensuring our digital voice is heard. You’ll bring our brand to life on our website   and ensure users have a seamless experience all whilst ensuring alignment with our brand strategy and audience engagement goals. 

Required Knowledge, Skills & Experience 

• Significant experience in a similar role with the ability to evidence previous success of improving website engagement, conversion and increased traffic 
• Experience of developing, producing, testing and optimising website content as well as providing editorial & technical guidance/training to colleagues 
• Comprehensive understanding of content design, accessibility, SEO and UX principles. And know how to take this knowledge and use it to create engaging content and user journeys that supports our user and charity needs 
• Strong technical ability including experience of a content management system, GA4 to review website performance as well as a good understanding of UX and A/B tests 

 About the Role  

You will develop and deliver a website content strategy that leverages our brand, the impact of our work and personal stories to compel people to support us online, become volunteers, as well as make sure that our sector-leading first aid information is accessible to everyone. 

• Develop website content and journeys to support high impact, brand-led, integrated campaigns and appeals that increase donations, volunteer recruitment and other objectives agreed by the organisation.  
• Work with our brand manager to develop brand guidelines, house style, photography and tone of voice guide for the website and ensure consistency across the site (and by content editors).  
• Be a key member of the website knowledge board to identify, prioritise and plan website improvements, projects and campaigns in line with the organisation’s strategic goals.   
• Develop and deliver a website content strategy, based on a thorough review of current performance and user experience. 

Please see the job description for more detail (this can be viewed on our website or once you click apply)  

If you are a current St John Ambulance employee, please apply here:  Click here 

For all other candidates, or St John Ambulance volunteers wishing to apply please apply below 

We reserve the right to close this vacancy early if we receive high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible. 

Please note: St John does not accept speculative CVs and will only review CVs sent in application for an advertised vacancy. 

St John Ambulance are committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve.   At St John, everyone is valued and supported to thrive, we have several networks including Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups.  We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equality, diversity and inclusion.