Role:                                  Brand Refresh Manager

18 Month FTC

Our offer to you

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. You will receive:

• Competitive salary and pension scheme
• 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
• Hybrid, Flexible working
• Cycle to work scheme Electric Vehicle Scheme
• Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
• Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping

About Us

This is a fantastic opportunity to join a team of over 1,416 employees and over 31,000 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning.  As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future. 

St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. Ambulance response & Nighttime Economy) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, NHS Cadets and Young Responders programmes). There is also a buoyant social enterprise network which delivers first aid training and supplies medical consumables to businesses and consumers.

Job Summary

We are at an exciting time at St John Ambulance - one of England’s most popular charity brands is undergoing a refresh so that our purpose and impact is front and centre of our work. 

Reporting to St John Ambulance Head of Brand and External Communications, you will manage the delivery of the charity’s brand evolution, taking our newly developed brand strategy through creative development, internal embedding and preparing for external roll out, and brand activation campaign. 

As someone who has experience in managing a brand refresh or rebrand in a large, complex organisation, you will know exactly what you need to deliver in all stages of a brand refresh  -  managaing creative and research agencies, working with multiple stakeholders, aligning with other priority projects, preparing roll out and activation and engaging the whole organisation so that by launch date we already have thousands of brand ambassadors!

You will be a skilled planner and able to communicate and influence effectively with stakeholders of all levels. You will form strong relationships across St John’s networks/directorates, and effectively bring stakeholders together from multiple teams to: understand ownership and accountability of deliverables, solve problems together and to ensure successful delivery of the projects agreed deliverables. 

About You

• Extensive leadership experience in marketing, brand, or communications within large and complex organisations.
• Proven success in managing full-scale rebrands or brand refreshes, from strategy to launch.
• Strong track record in planning and delivering multi-channel brand marketing campaigns.
• Skilled in leading cross-functional teams, facilitating large stakeholder meetings and workshops.
• Experienced in engaging and influencing stakeholders at all levels, including C-suite leaders.
• Proficient in managing third-party suppliers, aligning brand projects with interdependent initiatives, and overseeing budgets.
• Excellent communication, planning, and problem-solving skills, with a strong ability to manage competing priorities and deadlines.
• Deep understanding of brand strategy’s impact on charitable outcomes, with expertise in performance metrics, KPIs, and reporting.

About the Role

• Create robust programme / project plan, key milestones, resource plan, financial estimates, identify risk and mitigation and escalation points for the brand refresh project
• Identify internal and external project dependencies. Ensure that this project is aligned with other significant organisational projects, for example our organisational strategy development and roll out, and website platform migration and volunteer engagement strategy.
• Establish, manage and attend meetings of the brand steering group of senior leaders (including Trustees, CEO, network leads and directors) to report progress, budget, risks and issues, agree owners and actions for all programme / project risks to ensure successful delivery.
• Influence and advise senior stakeholders on the best course of action. Make robust recommendations to help them make decisions swiftly, informed by evidence and for the project to stay on a tight schedule.
• Advise and assist relevant senior stakeholders with developing business cases and option papers in support of the successful delivery of the brand refresh for their function.
• Manage the creative development of the brand based on our new brand strategy, which will be delivered by external agency/agencies - from scoping and briefing through delivery and approval by the brand steering group and CEO. Manage third party suppliers (for example, creative and research agencies) manage risks, issues and budgets.
• Work closely with the strategy team, internal communications, people and culture and EDI teams, assisting them with information and tools to deliver updates and training to embed brand values and behaviours with our people, alongside our organisational strategy communications programme in 2025 and in preparation for the visual brand roll out in 2026.

Please see the job description for more detail (this can be viewed on our website or once you click apply)

If you are a current St John Ambulance employee, please apply here: Click here

For all other candidates, or St John Ambulance volunteers wishing to apply: please apply below

We reserve the right to close this vacancy early if we receive high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.

St John Ambulance are committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve.   At St John, everyone is valued and supported to thrive, we have several networks including Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups.  We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equality, diversity and inclusion.   

St John Ambulance is committed to safeguarding and we promote safe recruitment practice. Therefore, all successful applicants will undergo pre-employment checks, including DBS Clearance, as part of the onboarding process, if applicable to the nature of the role

Please note: St John does not accept speculative CVs and will only review CVs sent in application for an advertised vacancy.