This is a hybrid role based in office 8 days a month. 

We have an exciting opportunity to join the Fundraising Team. 

Do you want to make a difference and be part of a vibrant and inclusive organisation that has been helping save lives for more than a century?  As one of the country’s best-loved charities, St John Ambulance played a pivotal role in responding to the pandemic as well as ‘everyday’ health emergencies, training, supporting communities, and improving young people’s lives. 

Responsible for developing and executing all areas of the legacy and in memoriam strategy, including the marketing programme amongst the general public and to internal audiences of St John Ambulance, you will ensure this income stream is safeguarded and increased year on year. This will be delivered using a range of techniques and direct marketing channels and working with a range of internal stakeholders to support the overarching fundraising strategy. The post holder also has responsibility for managing legacy and in memoriam income, ensuring the Legacy Case Officer delivers estates income in a timely manner, advising on restricted funds allocations, and supporting planning through detailed income forecasting.  

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. The role benefits from a competitive salary, generous pension, hybrid, flexible working, 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years, options to buy and sell holiday, free first/mental aid first aider courses, Blue Light and NHS online shopping discounts, cycle to work scheme, life assurance, flu jab, eye care, mental health and wellbeing tools and volunteering days.   

Please see the job description for more detail (this can be viewed on our website or once you click apply) 

About You: 

Educated to GCSE level or equivalent (Grade C) 

Holds a relevant legacy certificate/qualification in fundraising   

At least 3 years of working in an Individual Giving Function   

Experience of working on Dynamics 365, Raiser’s Edge (or similar database)  

About The Role:  

Develop and manage an annual legacy and in mem marketing programme consisting of a range of campaigns including direct mail, telemarketing, online and events within an agreed budget.  

This includes managing all internal and external relationships in the delivery of marketing and stewardship activity according to processes you’ve set out, to meet set targets and KPI’s  

Formulate and manage the annual expenditure of all legacy and in mem marketing campaigns and appeals, and contribute to the overall  legacy and in mem budget planning, working with internal finance business partners  

Oversee legacy and in mem income with responsibility for checking the accuracy of estimates made by the Legacy Case Officer, multi-year income forecasting and managing monthly and annual accruals 

Line manage the Legacy and In mem Marketing Executive and Legacy Case Officer 

About Us: 

This is a fantastic opportunity to join a team of over 1,700 employees and over 30,000 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning.  As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future.  

St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. Ambulance response, Falls response, Night Time Economy and Homelessness outreach) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, NHS Cadets and Young Responders programmes). 

Find out more about us, including our Ask Me campaign, at www.sja.org.uk  

If you are a current St John Ambulance employee, please apply here: Click here 

For all other candidates, or St John Ambulance volunteers wishing to apply: please apply below 

We reserve the right to close this vacancy early if we receive high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible. 

St John Ambulance are committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve.   At St John, everyone is valued and supported to thrive, we have several networks including Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups.  We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equality, diversity and inclusion.    

Please note: St John does not accept speculative CVs and will only review CVs sent in application for an advertised vacancy. 

Recruitment Agencies: We are not utilising the services of recruitment agencies for this vacancy and will accept direct applications only.