Performance Marketing Manager

Full Time – Permanent – (Hybrid)

Our offer to you

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. You will receive:

• Competitive salary and pension scheme
• 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
• Hybrid, Flexible working
• Cycle to work scheme 
• Electric Vehicle Scheme
• Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
• Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping

About Us

This is a fantastic opportunity to join a team of over 1,700 employees and over 29500 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning.  As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future. 

St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. Ambulance response, Falls response, Night Time Economy and Homelessness outreach) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, NHS Cadets and Young Responders programmes). There is also a buoyant social enterprise network which delivers first aid training and supplies medical consumables to businesses and consumers.

Job Summary

The Performance Marketing Manager is focussed on our Commercial Training and Supplies enterprises and responsible for developing and executing strategic customer acquisition digital advertising campaigns across various channels to drive measurable results aligned to St John Ambulance’s business objectives. This role involves managing budgets, optimising targeting and bidding strategies, analysing campaign performance, and implementing tactics to maximise ROI. The PMM will oversee paid search, display advertising, social media advertising, and affiliate marketing initiatives, leveraging data and analytics to continuously optimise campaigns and improve outcomes. The postholder will collaborate with cross-functional teams, communicate with stakeholders, and stay updated on industry trends and best practices to ensure effective and efficient advertising efforts that contribute to overall business growth.

Required Knowledge, Skills & Experience

• Educated to GCSE level or equivalent (Grade C / 4) including Maths & English, minimum 5
• Proven track record in B2B marketing, with a specific focus on strategies to drive event occupancy and lead generation.
• Demonstrated ability to manage accounts with an annual spend of £1m+, showing effective budget allocation, spend optimisation, and ROI improvement.
• Proficiency in managing campaigns across major digital advertising platforms such as Google Ads, Microsoft Ads, social media, etc.

 About the Role 

• Develop strategic plans for digital advertising campaigns across various channels, including paid search, display advertising, social media, and affiliate marketing to deliver new customer conversions and ROI for our Commercial Training and Supplies business.
• Allocate budgets effectively across different channels to maximise ROI and achieve campaign objectives.
• Monitor and adjust bidding strategies to ensure efficient spending and maximise campaign performance, particularly in paid search and display advertising.
• Collaborate with colleagues to develop and implement strategies to improve conversion rates on landing pages and across the customer journey, including A/B testing, landing page optimisation, and website usability enhancements.

Please see the job description for more detail (this can be viewed on our website or once you click apply) 

Find out more about us, including our new Ask Me campaign, at www.sja.org.uk  

If you are a current St John Ambulance employee, please apply here: Click here

For all other candidates, or St John Ambulance volunteers wishing to apply: please apply below

We reserve the right to close this vacancy early if we receive high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.

Please note: St John does not accept speculative CVs and will only review CVs sent in application for an advertised vacancy.

St John Ambulance are committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve.   At St John, everyone is valued and supported to thrive, we have several networks including Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups.  We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equality, diversity and inclusion.